Live market AU online ad spend since you arrived$014% YoYSearch ad spend since you arrived$0Hours Australians spent online since you arrived0 hrsAU internet ad spend FY26$19.8bn14%Search ads 2025$8.0bn11.5%Social videospend35.1%Retail mediagrowth28.1%Newspapersad spend17.4%Median Sydney Google Ads click$23Retail spend now online24%Households shopping online82%Australians online26.2m Sources →
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Free tools

Do the maths before you spend.

Three free tools to help you plan marketing with real numbers. They use published Australian click-price data and your own figures, and nothing you enter leaves your browser.

01Lead value calculator ↓What can you afford to pay for a lead? 02Google Ads budget planner ↓What will a month of leads cost? 03Website health check ↓Is your site helping or hurting?
01  /  Lead value calculator

What can you afford to pay for a lead?

Most businesses judge advertising by the cost of a click. The better question is what a customer is worth to you, and how much of that you can spend to win one.

Average job or sale value
Gross margin on that sale
Share of enquiries that become customers
Purchases per customer over time
{{ lvOut.life }}Gross profit per customer, over time
{{ lvOut.max }}Break-even cost per enquiry
{{ lvOut.target }}Healthy target cost per enquiry
{{ lvOut.cpc }}Most you can pay per click at 10% conversion

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Your break-even click price against median Google Ads click prices
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White line: your break-even click price at a 10% enquiry rate. Green bars are cities where the median click is below it.

Median service-keyword click prices: Digital Nomads HQ Australian Click Price Index, year to May 2026. The healthy target is one third of break-even, leaving room for fees and profit. Illustrative arithmetic, not a forecast.

02  /  Google Ads budget planner

What will a month of leads cost?

Start from the number of enquiries you want, not a round-number budget. Then see how much your website’s conversion rate changes the answer.

Where your customers are
Enquiries you want each month
Share of visitors who enquire
{{ bpOut.clicks }}Clicks needed a month
{{ bpOut.spend }}Estimated ad spend a month
Typical total with agency management
Ad spendManagement
{{ bpOut.total }}

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Click prices: Digital Nomads HQ Australian Click Price Index, median service-keyword cost per click, year to May 2026. Management fees: $800 to $2,000 a month, the range most small businesses pay (Grove Foundry; Cloud Clicks, 2026). Real prices vary by keyword, suburb and season.

03  /  Website health check

Is your website helping or hurting?

Open your site on your phone, then tick everything that’s true. The checks are weighted by how much each one usually affects enquiries.

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Fix these first
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    2.

Everything ticked. The next gains usually come from testing pages and offers, which an audit can help prioritise.

A self-assessment, not an automated scan. A full growth audit includes a technical review of speed, tracking and search visibility.

Next step

Ready to act on the numbers?

Turn your results into a costed plan in the estimator, or talk them through with us.

Or call +61 498 182 942