Question 1

Where are you based, and do you work outside Sydney?

Accepted Answer

We’re based in Sydney and work with businesses Australia-wide. Our first strategy session is in person wherever you are. You pay our session fee; travel is covered by us. After that, most work runs remotely, and we visit when the project needs it.

Question 2

Will you visit us in person once we’re a client?

Accepted Answer

Yes, when the work needs it. Most campaign and project work runs remotely, with a monthly report and review call. When a project benefits from being there, such as a shoot, a workshop, a site walkthrough, a launch or a key strategy review, we come to you at no extra travel cost. Visits are planned as part of the agreed scope and scheduled by mutual agreement.

Question 3

Who will actually do the work?

Accepted Answer

The people you meet are the people who do the work, and they’re the ones in your monthly review.

Question 4

How quickly can we start?

Accepted Answer

Usually with a free growth audit in the first week, then a plan in weeks two and three, and launch within the first month.

Question 5

What size of business do you work with?

Accepted Answer

Every size, from sole traders and startups to mid-sized companies, national firms and corporates. We size the work to the organisation and to what will actually pay back, which sometimes means doing less, not more.

Question 6

Do you work with corporates and large firms?

Accepted Answer

Yes. For larger organisations we typically provide marketing and commercial strategy, measurement and attribution across teams, campaign management, and fractional or advisory leadership alongside your in-house people. Reporting can be shaped for leadership and board audiences.

Question 7

Can you work alongside our in-house marketing team?

Accepted Answer

Yes. We can lead strategy, handle specialist channels, fill a capability gap or provide senior advice, and we’ll agree clearly who owns what from the start.

Question 8

What industries do you work with?

Accepted Answer

Organisations of every kind: corporates and enterprise, professional and financial services, technology, health, property, retail and e-commerce, hospitality, manufacturing, education, not-for-profits and trades. Our industries page covers each in detail.

Question 9

Can we meet in person?

Accepted Answer

Yes. We meet in person in Sydney and travel interstate when it helps, and we’re happy to work remotely in between.

Question 10

What do you need from us to get started?

Accepted Answer

A conversation about your goals, view-only access to any existing ad and analytics accounts, and someone on your side who can share results such as quotes and booked jobs each month.

Question 11

How often will we talk?

Accepted Answer

At least once a month for your review, plus quick updates whenever something important changes. You can reach us between reviews, and we reply within one business day.

Question 12

How much do you charge?

Accepted Answer

Our prices sit within published industry ranges. You can build an estimate in our cost estimator, and compare typical rates on our industry rates page.

Question 13

Is ad spend included in your fee?

Accepted Answer

No. Ad spend is billed at cost and shown line by line in your monthly report, separate from our fees.

Question 14

Are there lock-in contracts?

Accepted Answer

You choose month to month, three months or twelve months, and the notice period is written plainly in your agreement.

Question 15

Do your prices include GST?

Accepted Answer

Prices are shown excluding GST unless stated. GST is added to invoices as required.

Question 16

Is there a setup fee?

Accepted Answer

Some services involve one-off setup work, such as tracking, a website or landing pages. Any one-off costs are shown separately in your estimate and proposal, so there are no surprises.

Question 17

What is the minimum ad budget?

Accepted Answer

It depends on your market and goals. We’ll recommend a budget during the audit, and if we think a budget is too small to be worth spending, we’ll tell you.

Question 18

How do I pay?

Accepted Answer

Our fees are invoiced monthly or by project milestone. Ad spend is billed at cost and itemised separately.

Question 19

Can I pause or change services?

Accepted Answer

Yes. Services can be adjusted at your monthly review, within the notice terms in your agreement.

Question 20

Whose ad accounts do you use?

Accepted Answer

We run campaigns from our own ad accounts, which lets us manage them efficiently. You get a monthly report covering every dollar of spend.

Question 21

Can I get my data if I leave?

Accepted Answer

Yes. You can request an export of the data specific to your business at any time, and you own your website, analytics and customer data once invoices are paid.

Question 22

Do you use AI?

Accepted Answer

We use modern tools, including some AI-assisted tools for groundwork such as research and reporting. Strategy, creative direction and every decision about your budget stay with people.

Question 23

Which platforms do you advertise on?

Accepted Answer

Mainly Google Ads and Meta (Facebook and Instagram), plus YouTube, LinkedIn and TikTok where they suit your customers.

Question 24

Will you set up tracking on my website?

Accepted Answer

Yes. Accurate call and form tracking is usually the first thing we do, because every other decision depends on it.

Question 25

How do you handle privacy?

Accepted Answer

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Our privacy policy explains what we collect and how it’s used.

Question 26

Do you guarantee results?

Accepted Answer

No reputable agency can guarantee rankings or sales, because outcomes depend on factors outside anyone’s control. We commit to doing the work well and reporting honestly.

Question 27

What will I see each month?

Accepted Answer

A plain-English report that leads with spend, cost per lead, conversion rate and results, then explains what changed and what’s next. See our sample report.

Question 28

How long until I see results?

Accepted Answer

Paid search can produce enquiries within weeks of launch. SEO and brand work build over months. We set expectations for each channel in your plan.

Question 29

Can I see my results between reports?

Accepted Answer

Yes. Ask at any time and we’ll send an update. The monthly report is where we pull everything together and agree next steps.

Question 30

What happens if something isn’t working?

Accepted Answer

We’ll tell you, explain why, and change the approach. If we believe a channel or idea won’t pay back, we’ll recommend stopping it.

Question 31

Do you publish client results?

Accepted Answer

Only with a client’s written approval. Client work and figures stay confidential by default.

Question 32

Can reports be tailored for our leadership or board?

Accepted Answer

Yes. Larger clients can receive board-ready summaries, regional or business-unit breakdowns, and pipeline data from your CRM, alongside the standard monthly report.

Question 33

Is your consultancy financial advice?

Accepted Answer

No. Our consultancy provides general business suggestions on strategy, costs, operations and brand. For financial, tax or legal advice, we’ll recommend speaking to a qualified professional.

Question 34

Can I hire you for consultancy without marketing?

Accepted Answer

Yes. A business health check, a project or an advisory retainer can stand alone, though many clients combine both in one plan.

Question 35

What does a business health check involve?

Accepted Answer

A two-to-three-week diagnostic across finance, operations, marketing and team, ending in a prioritised written report.

Question 36

Do you work with our accountant or lawyer?

Accepted Answer

Yes. Where a suggestion touches tax, legal or financial matters, we coordinate with your professional advisers rather than replacing them.

Question 37

Can you help us launch a new business?

Accepted Answer

Yes. We help test the idea, write the plan, build the brand and size a launch to what early demand supports.

Question 38

Do you work with boards and leadership teams?

Accepted Answer

Yes. Our advisory retainers and fractional executive arrangements can include board and management meetings, strategic reviews and leadership workshops.

Question 39

Can you help with multi-site or national businesses?

Accepted Answer

Yes. We plan and report across locations, regions and business units, so leadership can compare performance and set priorities.

Question 40

Do you build websites?

Accepted Answer

Yes, from single landing pages to full websites, online stores and web apps. Each is designed around your brand and what your customers need to do.

Question 41

Do you build WordPress websites?

Accepted Answer

Usually not. WordPress runs a large share of the web, which also makes it one of the most targeted platforms. Most WordPress security problems come from third-party plugins and themes, and a typical site depends on many of them, each needing regular updates and checks. All those plugins also tend to slow a site down, and that hurts search rankings and conversions. We build custom-coded and headless sites that load faster, have far fewer moving parts to attack, and cost less to keep secure. If your business needs WordPress, for example because your team already knows it or relies on a particular plugin, tell us and we can usually accommodate it.

Question 42

What are the technical reasons you avoid WordPress?

Accepted Answer

There are three measurable reasons. Security: Patchstack’s State of WordPress Security in 2026 recorded 11,334 new vulnerabilities in the WordPress ecosystem in 2025, 42% more than in 2024. 91% were in plugins and 9% in themes, with only six low-priority issues in WordPress core. 46% had no fix from the developer by the time they were publicly disclosed, and for the most heavily exploited flaws the weighted median time to first exploitation was about five hours. Architecture: plugins run in the same PHP process as the site with full access to its database and no sandboxing between them, so one weak plugin can expose the whole site. Pages are usually built on each request from PHP and MySQL unless caching is added on top, and the /wp-admin login and XML-RPC endpoint are public targets for brute-force attempts. Performance: in the Chrome UX Report’s Core Web Vitals Technology Report (November 2025 snapshot), 46.3% of WordPress sites passed all three Core Web Vitals, against 84.9% for Duda, 74.9% for Wix and 70.4% for Squarespace. Our builds are pre-rendered or headless. Pages are generated ahead of time and served as static files from a global CDN, with no public database, admin login or server-side plugin layer exposed. That means a much smaller attack surface, a fast time to first byte and far less to patch. Where WordPress is the right fit, we can run it headless or hardened, with a small set of vetted plugins.

Question 43

Will I own my website?

Accepted Answer

Yes. Once invoices are paid, your website, domain and content belong to you.

Question 44

How long does a website take?

Accepted Answer

A landing page can take a week or two. A small business website usually takes several weeks, and larger builds are scheduled in your proposal.

Question 45

Can you refresh our brand without starting over?

Accepted Answer

Yes. Many businesses need a sharper logo, clearer messaging or consistent guidelines rather than a full rebrand.

Question 46

Can I see examples of your work?

Accepted Answer

We don’t share client work or results, out of respect for client confidentiality, and because every engagement is built for one business. Our Made to measure page shows how we approach different situations, and a free audit shows our thinking applied to yours.

Question 47

Can you make my website look like someone else’s?

Accepted Answer

We’ll happily take inspiration from sites you like, but we design around your brand, customers and goals. A copy is never as strong as the original.

Straight answers to fair questions.

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