Live market AU online ad spend since you arrived$014% YoYSearch ad spend since you arrived$0Hours Australians spent online since you arrived0 hrsAU internet ad spend FY26$19.8bn14%Search ads 2025$8.0bn11.5%Social videospend35.1%Retail mediagrowth28.1%Newspapersad spend17.4%Median Sydney Google Ads click$23Retail spend now online24%Households shopping online82%Australians online26.2m Sources →
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Industry rates  /  Australia, 2026

What the industry actually charges.

Before you compare quotes, it helps to know the going rate. These are typical Australian price ranges for marketing services and business consultancy in 2026, compiled from published industry price guides. Prices exclude GST unless you switch it on below.

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01  /  Typical price ranges

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Bars are drawn on a log scale within each group so small and large prices stay readable. A white marker shows a typical or median figure where the source gives one. A coloured dot shows Sepher’s starting price, converted to the same GST basis: green below the typical range, blue within it, red above it. Ranges come from agencies’ and consultancies’ published price guides, not official statistics, and real quotes vary with scope, competition and seniority.

02  /  Senior expertise, part-time

Why many businesses don’t hire full-time.

A full-time chief financial or marketing officer costs a business several hundred thousand dollars a year once super, payroll tax and recruitment are added. Fractional and advisory arrangements give smaller businesses access to similar expertise for a fraction of that.

Full-time CFO, true employer cost {{ cmp.ftCfo }} a year Fractional CFO {{ cmp.frCfo }} a month on retainer Growwth Partners, 2026
Full-time CMO, true employer cost {{ cmp.ftCmo }} a year Fractional CMO {{ cmp.frCmo }} a month on retainer Fractionus, 2026
03  /  Before you sign

Four things to check in any quote.

01

Fees and ad spend are separate

A quote for Google Ads management covers the agency’s work. The money for the ads themselves goes to Google on top of that. Always add the two together.

02

Check what the quote assumes

A Digital Nomads HQ review found only 48% of agencies disclose their fee model, and only 22% state a minimum ad spend. The fee plus the spend they require is your real monthly cost.

03

Confirm GST

Australian agencies add 10% GST to their fees, and Google adds GST to ad spend in Australia. Ask whether a quote includes it.

04

Read the contract term

Minimum terms of three months or more are common. Know how much notice you need to give before you sign.

Where Sepher sits

Industry-standard rates, with nothing hidden.

We price within these industry ranges and show you exactly what’s included. Ad spend is billed at cost and shown line by line in your monthly report, and our cost estimator lets you build a plan and see the figures before you talk to us.

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Next step

See where your quote would land.

Price your services against these ranges in the estimator, or ask us for a written quote.

Or call +61 498 182 942
Sources
Grove Foundry: Google Ads management cost Australia, 2026↗ Cloud Clicks: What it costs to have an agency run your Google Ads, 2026↗ Digital Nomads HQ: Digital marketing agency cost in Australia↗ Digital Freak: Australian marketing agency pricing breakdown, 2026↗ Get Digital Marketing Help: Social media marketing packages and pricing in Australia, 2026↗ Weblift: AI receptionist cost Australia, 2026↗ Shootsta: Video production cost in Australia, 2026↗ Orlando Sydney: Professional photography prices, Australia, 2026↗ Lucky Boy: Video production cost Melbourne, 2026↗ Jasper Pictures: Video production cost Sydney, 2026↗ Eggknite: Analytics implementation cost, 2026↗ Data Studio Experts: Looker Studio freelancer rates, 2026↗ Acceleroi: CRO agency pricing, 2026↗ Paul Dambra: Hiring a marketing consultant, 2026↗ Workspacein: SEO cost Australia, 2026↗ Workspacein: Branding cost Australia, 2026↗ Precision Digital: Digital marketing cost Australia, 2026↗ WP Creative: How much does a website cost in Australia, 2026↗ What’s The Damage: Web design cost Australia, 2026↗ Dreamoon: Google Ads cost Australia, 2026↗ SBAAS: Small business consulting cost in Australia↗ Bizbell: Business consultant Australia, cost and fees, 2026↗ Growwth Partners: Fractional CFO cost in Australia, 2026↗ Fractionus: Fractional executive cost in Australia, 2026↗

Ranges were compiled in October 2026 from the published guides listed. They are general information to help you compare quotes, not a quote from Sepher.