Live market AU online ad spend since you arrived$014% YoYSearch ad spend since you arrived$0Hours Australians spent online since you arrived0 hrsAU internet ad spend FY26$19.8bn14%Search ads 2025$8.0bn11.5%Social videospend35.1%Retail mediagrowth28.1%Newspapersad spend17.4%Median Sydney Google Ads click$23Retail spend now online24%Households shopping online82%Australians online26.2m Sources →
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Sample report

What lands in your inbox every month.

A full example of our monthly report, shown here for a fictional local service business. It goes beyond headline numbers: search impression share, search terms, call tracking, Google Business Profile, GA4 and the business results that matter most. Switch months, and turn on the notes to see why each section is there. Larger organisations receive the same core report, plus board-ready summaries, multi-site and regional breakdowns, and pipeline data from their CRM.

Sample report  /  illustrative business and figuresHarbourside Plumbing (fictional)  /  {{ rp.month }}
01  /  The month at a glance
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The five numbers we lead with every month. Cost per enquiry and booked jobs show whether the money is working; clicks and spend explain why.
02  /  Enquiries by week
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03  /  From click to booked job
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The funnel shows where enquiries are won or lost. Quotes and booked jobs come from your side, which is why we ask for them each month.
04  /  Spend by channel, at cost
ChannelSpendClicksEnquiriesPer enquiry
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Ad spend is billed at cost and should match the platforms’ own figures. Our fees appear separately on your invoice, never inside these numbers.
05  /  Google Ads search performance
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Search impression share: where the ads showed, and why they didn’t
Shown {{ rxIS.won }} Budget {{ rxIS.bud }} Rank {{ rxIS.rank }}

Shown: impressions received as a share of those available. Budget and Rank: impressions lost because the daily budget ran out, or because Ad Rank was too low.

Impression share shows how much of the available search demand you captured. Losing share to budget means more spend would buy more enquiries at similar prices; losing it to rank means ads or landing pages need work before more money will help.
06  /  Top search terms
Search termClicksAvg CPCEnquiries
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Negative keywords added this month
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The search terms report shows what people actually typed, not just the keywords bid on. Reviewing it every month and excluding irrelevant searches is one of the simplest ways to stop budget leaking.
07  /  Enquiries by type
Phone calls{{ rxType.calls }}
Web forms{{ rxType.forms }}
{{ rxType.answered }}Calls answered
{{ rxType.dur }}Average call length
Device
Mobile clicks{{ rxDev.mob }}
Desktop and tablet{{ rxDev.desk }}
Enquiries by time of day
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Calls are tracked with a Google forwarding number, so each one is linked to the campaign and search that produced it. Missed calls and after-hours enquiries show where the business, not the ads, is losing work.
08  /  Google Business Profile
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09  /  Website (Google Analytics 4)
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Landing pages
PageAd clicksEnquiriesConversion rate
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Profile actions and organic website enquiries aren’t paid for directly, but they show the whole picture of how customers find and contact the business. GA4 counts an engaged session when a visit lasts longer than 10 seconds, includes a key event, or views two or more pages.
10  /  Business results
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Job values and revenue are supplied by the business each month. Return on ad spend here is revenue from booked jobs divided by ad spend, before costs.

This is the section that matters most. Clicks and enquiries only count if they turn into paid work, which is why we ask for quotes, jobs and job values every month.
11  /  What we changed
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12  /  Next month
  • {{ x }}

Every report says what we did and what we’ll do next, so you can hold us to it at the following review.
Glossary  /  the terms in this report
ImpressionsHow many times your ads were shown.
Click-through rate (CTR)Clicks divided by impressions. A guide to how relevant the ad is to the search.
Average CPCThe average amount paid for a click. Set by auction, so it rises with competition.
Search impression shareImpressions received divided by the estimated impressions you were eligible for.
Lost impression share (budget)Share of eligible impressions missed because the budget ran out.
Lost impression share (rank)Share missed because Ad Rank was too low, usually from bids or quality.
Quality ScoreGoogle’s 1–10 rating of expected CTR, ad relevance and landing page experience for a keyword.
Negative keywordA word or phrase that stops ads showing for irrelevant searches.
Conversion rateEnquiries divided by clicks, or by sessions for a web page.
Engaged session (GA4)A visit lasting over 10 seconds, with a key event, or with two or more page views.
Key event (GA4)An action marked as important, such as a form submission or a call click.
Cost per booked jobAd spend divided by jobs won from those enquiries.
ROASReturn on ad spend: revenue divided by ad spend. 3.0x means $3 of revenue per $1 spent.
Get reporting like this →Sample only. The business is fictional and the figures are illustrative.
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